Thinking about SXSW? Erin Walter and Keri Cinquina from Parker Woodland break it all down for you—from applying to playing like a pro. You’ll learn how to reach out to anyone and everyone to book your showcases, why hitting up radio stations and non-profits matters, and how to stack your SXSW week like a mini tour. Don’t skip the conference sessions—Sonic Guild Grants and mentor sessions can change your game (pro tip: show up for no-shows). And yes, tacos are essential tour fuel.

On stage or off, it’s all about connection. Whether you’re delivering like you’re playing to ten thousand or sharing roles within your band, Always Be Performing means engaging the crowd and your bandmates. Erin and Keri talk vocal coaching, singing drummers, and the gear that keeps it tight—including using a click track! They even dig into arranging songs for a power trio and making standout music videos. Because anything can happen at a gig… and you’ll be ready.


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